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Bike Promotion Events

What’s not to love above biking? It’s a fun, low-cost, healthy, pollution-free type of transport.  Biking can even be a time-saver in heavily congested areas.

Officially, National Bike Month is in May but you don’t have to limit your campaigns to one month a year. Considering working with partners to have a least one event a month that promotes this clean healthy form of transportation. Even in winter you can have bike film festivals and repair clinics.

Action Steps

  1. Gather your team, including representatives from different sectors of the community
  2. Discuss which events might work best for your community. Below are a just a few possibilities.
  3. Work with local businesses and sponsors to offer discounts and other incentives for participants
  4. Use the PACE Community Campaign Planner kit and League of American Bicyclists National Bike Month Guide to help plan your events
  5. Promote your event on community social media and websites. Also post it to local biking event calendars like Best Cycling Events in CT and pedalpowerct.com
  6. Make it happen!

Group Bicycle Rides

Design a ride keeping safety front of mind. Consider who will attend (families? experienced cyclists? etc.); the length and difficulty of the ride; scenic stops along the way; what are riders required to bring (bikes in good condition, helmets, eye protection, lights, water, etc.?). Be clear about registration and weather cancellations as well in your posting.


Bike Mentor Program

One of the biggest barriers to adoption of cycling is uncertainty about how to safely maneuver along streets. A bike mentor program in your community can provide newcomers with this know-how. This should be a more formal program. For ideas on how to get one going, read the HUB’s Newcomer’s Bike Mentorship Program How-To Guide.


Bike Swap

Children outgrow bicycles and adults may need new bikes as they improve their skills. A bike swap is perfect for out with the old and in with the new. Work with a bike shop to set up intake and sale days, as well as a day to pick up unsold bikes. Work with a charity to donate unsold bikes that are not picked up by the required date. Provide the Bicycle Blue Book website link to allow participants to see what their bike might be worth.


Cycling Classes

Work with the community recreation department and a local bike club to provide lessons to children and adults on the basics of learning to ride a bike. Have bikes available for those who don’t have their own bike. Teach students how to balance, pedal, start, stop, and steer a bike, as well as adjust a helmet for proper fit in a traffic-free area.


Kids Bike Rodeos

A bike rodeo is fun for the whole family and typically consists of a course with challenges and obstacles that test skills. Be sure to provide safety instructions and guidelines and emphasize bike safety throughout the course. At the end of the event, skilled riders can showcase stunts for attendees. More ideas


Bicycling Education Events

There are many options when it comes to bike education courses. Work with your recreation and local biking club to provide a series of classes. Here are just a few ideas:

    • Basic Bike Maintenance
    • Bike Safety
    • Bike Handling Skills
    • Bike Touring
    • Riding Etiquette
    • Commuter Workshop
    • Winter Cycling
    • Nutrition & Fitness for Bikers


Trail Ribbon-Cuttings

Join local and state officials for a ribbon cutting and inaugural ride at the opening of a bike trail.


Public Meetings/Hearings About Bicycling Infrastructure Projects

When building bicycle infrastructure, be sure to get lots of community feedback. Reach out to a diverse cross-section of the community, inviting them to participate.


Bike Infrastructure Celebrations

The addition of bike infrastructure is cause for celebration. Installations including bike lanes and paths of various types, bike share stations, signage, footrests at stoplights, and other creative forms.


Bicycle Races & Charity Rides

Organizing a race or a charity ride combines people’s love to ride with providing needed funds for a good cause. This type of event requires careful planning. View cycleseekers.com guide for ideas.


Bike Month Bingo

A fun way to keep people engaged for the whole month of National Bike Month is to provide registrants with a Bike Month Bingo card. They can check of bike-related events they do to win prizes and put their name in a raffle for a grand prize. You can design your own Bingo board or modify the one from League of American Bicyclists National Bike Month Guide


Bike Valet Service For Events Like Street Fairs

Sometimes people would like to ride their bike to an event like a street fair, concert on the green, or a parade but have no places to safely lock up their bikes. A bike valet service is the answer. A group of volunteers move bikes from the event site and park them in a secured location and when the event is over, they bring them back.


Bicycle Film Festival

A bicycle film festival can be fun all year round. Work with a local theater to develop this as a fundraising event.


Bus On Bike Demonstrations

Sometimes the bus stop is just a few miles away from where a commuter needs it to be to comfortably make the commute. Being able to ride those last few miles with a bike, can be the difference between using public transit or not. Helping people gain confidence in putting their bikes on and off the bus is an important piece of this. CT Transit offers these tips. Still it is good to have a live demonstration.


Open Streets Events

Work with town officials to create an open street event where certain streets are closed to car traffic and commuting by bike to the event is encouraged.


Bike Commuter Convoy

Work with a local bike club to lead a regular commute into a city from the outskirts.


Community Bike Breakfast

Provide a continental breakfast for bikers at a local park. Have a bike-related presentation by a speaker and tables with informational materials.


Bike Commuter Happy Hour

Cyclists get half off of appetizers at a local restaurant or brewery. Join in board games and biking trivia.


Bike Yoga

You’ve heard of goat yoga. Why not bike yoga? Work with a yoga instructor who is a passionate cyclist to develop a yoga class that incorporates the bicycle in some of the poses.


Scavenger Hunt By Bike

Design a themed scavenger hunt where bike riders earn small stops when they find the item at designated locations along the route.

Self-Guided Bike Tours

Select a theme for travelling along a safe path. The theme could be “Fantastic Trees” or “Fabulous Buildings” or anything that is found along the route. Create an app, web page, or printed brochure to go with it.

Bike Trail Bike Party

Have participants decorate their bikes. Provide music for a group bike ride that ends with refreshments. You could also have various types of art and music entertainment activities along the way.


Bike Repair Clinic

Develop one-on-one or small group bike clinics for biking enthusiasts. Work in concert with local bike mechanics.

Taking Action





>Vehicle Inventory

>Transp. Infrastructure Assmt.


>Transportation Plan

>Funding Options



>Policy Making






>Town Fleet Assessment

>VMT Assessment

>EV Chargers Siting Assessment

>Vehicle Replacement Schedule

>VMT and Idling Reduction Plan

>Funding Options

>Charging Station Installation

>Fleet Conversion

>Employee Training

As with other areas of the 100PercentCT project, the strategy for transportation is to quantify current energy usage, reduce it, then replace remaining energy use with clean alternatives. The Benchmark Energy Assessment provides a starting point for this analysis. Using town-specific data from the tax roll, this analysis yields an estimate of the energy consumed by vehicles registered in town. This calculation entails summarizing the community’s fleet of vehicles by Connecticut Class Code and then using Department of Transportation estimates for miles per gallon (MPG) and vehicle miles travelled (VMT).

This quantitative assessment focuses on the current vehicle fleet of your town. The next step is a qualitative review of transportation systems other than motor vehicles. These should include bus systems, trains and other public conveyances in the community.

These quantitative and qualitative assessments then form the basis for a range of policies, regulations and initiatives aimed at reducing energy usage and emissions, and then replacing them with clean energy alternatives.

  • Complete a quantitative energy benchmarking exercise for your town’s vehicle inventory. The Resource section below provides a link to the data request from the town tax roll to get started.
  • Carry out a qualitative assessment of public transit infrastructure, bicycle/pedestrian resources, etc.
  • Develop a town-specific plan, as part of the broader Energy Plan, to reduce vehicle miles traveled (VMT), shift transport to public alternatives and accelerate the transition to low and zero-emission vehicles.
  • Electrify town vehicle fleet. Municipalities can accomplish several goals by electrifying their fleet – first they are leading by example – second they will achieve operating economies because of reduced fuel consumption and decreased maintenance requirements.
  • Consider deploying all-electric municipal or school buses (see resources below).
  • Conduct a study of your town’s electric vehicle readiness. An excellent resource here is the detailed study carried out in Fairfield.
  • Assess your town’s Plug-In Electric Vehicle Readiness Scorecard, administered by the U.S. Department of Energy.
  • Assess where electric vehicle charging infrastructure is needed in town and develop a plan for building it out.
  • Add additional charging stations on municipal properties.
  • Consider property tax incentives for electric vehicles.
  • Require new construction to be EV-Ready.
  • Educate residents about local public transportation options.
  • Implement the U.S. Department of Transportation’s Complete Streets
  • Achieve bronze certification as a Bicycle Friendly Community from the League of American Bicyclists.
  • Encourage commuting by entering the CTRides Transportation Leaders Program.
  • Explore opportunities to expand local bike/pedestrian trails.
  • Conduct a no idling campaign.



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