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Promotional Materials

Printed and digital materials, along with website content, are essential to the success of outreach campaigns. If you are working with PACE on a campaign such as HeatSmart, we generally assist in the creation of these materials.  Teams preferring to create their own documents and graphics will find an abundance of free online programs that can make the work easier including two PACE team favorites: Canva (for graphic design) and Pixlr (for photo editing). Below is the template for a sample website page content that could be modified and posted on your municipal website along with engaging videos and images.

Sample Web Page Content to Promote Sustainable Transportation

Embrace Sustainable Transportation in Our Town


Welcome to our town’s initiative to promote sustainable transportation! By choosing electric vehicles (EVs), public transportation, and active transportation options like walking and cycling, you can contribute to a cleaner, healthier, and more vibrant community. Together, we can reduce our carbon footprint, improve air quality, and enhance the overall quality of life for all residents. Here’s how you can get involved:


Benefits of Sustainable Transportation


Electric Vehicles (EVs)

  • Environmental Impact: EVs produce zero tailpipe emissions, reducing air pollution and greenhouse gases.
  • Cost Savings: Lower operating costs due to reduced fuel and maintenance expenses. Government incentives may also be available.
  • Energy Efficiency: EVs convert over 77% of the electrical energy from the grid to power at the wheels, compared to only about 12-30% for gasoline vehicles.


Public Transportation

  • Reduces Traffic Congestion: Fewer cars on the road mean less traffic and shorter commute times.
  • Saves Money: Public transportation is often more affordable than driving and parking.
  • Eco-Friendly: Buses and trains are more fuel-efficient and produce fewer emissions per passenger mile compared to private cars.


Active Transportation

  • Health Benefits: Walking and cycling are excellent forms of exercise that can help you stay fit and healthy.
  • Cost-Effective: No fuel or vehicle costs, just a pair of good shoes or a bicycle.
  • Community Engagement: Active transportation encourages social interaction and strengthens community bonds.


How You Can Get Involved


Switch to an Electric Vehicle

  • Explore Incentives: Check out federal, state, and local incentives for purchasing EVs. Tax credits and rebates can make EVs more affordable.
  • Charging Infrastructure: Take advantage of the growing network of EV charging stations in our town. Find the nearest charging stations using online maps and apps.
  • Test Drive an EV: Many dealerships offer test drives to experience the benefits of EVs firsthand.


Use Public Transportation

  • Plan Your Trip: Use our town’s transit app or website to find routes, schedules, and real-time updates.
  • Get a Pass: Purchase a monthly or annual transit pass for unlimited rides at a discounted rate.
  • Stay Safe: Follow public health guidelines when using public transportation to ensure a safe journey for everyone.


Embrace Active Transportation

  • Bike Lanes: Utilize our town’s extensive network of bike lanes and paths designed for safe cycling.
  • Walkability: Enjoy our pedestrian-friendly streets and scenic walking routes. Use sidewalks and crosswalks for safe travels.
  • Safety Gear: Always wear a helmet when cycling and use reflective gear or lights when walking or biking at night.


Community Programs and Resources

  • Bike Share Program: Rent a bike from one of the many bike-sharing stations around town. It’s convenient and eco-friendly!
  • Carpooling Initiatives: Join a carpooling group to share rides with neighbors and colleagues.
  • Workshops and Events: Attend workshops on bike maintenance, safe cycling, and the benefits of EVs. Check our town’s event calendar for upcoming sessions.


Important Links

  • Town’s Electric Vehicle Incentives
  • Public Transportation Routes and Schedules
  • Bike Share Program Information
  • Carpooling Group Sign-Up
  • Workshops and Events Calendar
  • Safety Guidelines for Active Transportation
  • EV Charging Station Map


Contact Us

For more information, please contact the Department of Transportation at transportation@town.gov or call (123) 456-7890.

Follow us on social media for updates and news:

  • Facebook
  • Twitter
  • Instagram

Taking Action





>Vehicle Inventory

>Transp. Infrastructure Assmt.


>Transportation Plan

>Funding Options



>Policy Making






>Town Fleet Assessment

>VMT Assessment

>EV Chargers Siting Assessment

>Vehicle Replacement Schedule

>VMT and Idling Reduction Plan

>Funding Options

>Charging Station Installation

>Fleet Conversion

>Employee Training

As with other areas of the 100PercentCT project, the strategy for transportation is to quantify current energy usage, reduce it, then replace remaining energy use with clean alternatives. The Benchmark Energy Assessment provides a starting point for this analysis. Using town-specific data from the tax roll, this analysis yields an estimate of the energy consumed by vehicles registered in town. This calculation entails summarizing the community’s fleet of vehicles by Connecticut Class Code and then using Department of Transportation estimates for miles per gallon (MPG) and vehicle miles travelled (VMT).

This quantitative assessment focuses on the current vehicle fleet of your town. The next step is a qualitative review of transportation systems other than motor vehicles. These should include bus systems, trains and other public conveyances in the community.

These quantitative and qualitative assessments then form the basis for a range of policies, regulations and initiatives aimed at reducing energy usage and emissions, and then replacing them with clean energy alternatives.

  • Complete a quantitative energy benchmarking exercise for your town’s vehicle inventory. The Resource section below provides a link to the data request from the town tax roll to get started.
  • Carry out a qualitative assessment of public transit infrastructure, bicycle/pedestrian resources, etc.
  • Develop a town-specific plan, as part of the broader Energy Plan, to reduce vehicle miles traveled (VMT), shift transport to public alternatives and accelerate the transition to low and zero-emission vehicles.
  • Electrify town vehicle fleet. Municipalities can accomplish several goals by electrifying their fleet – first they are leading by example – second they will achieve operating economies because of reduced fuel consumption and decreased maintenance requirements.
  • Consider deploying all-electric municipal or school buses (see resources below).
  • Conduct a study of your town’s electric vehicle readiness. An excellent resource here is the detailed study carried out in Fairfield.
  • Assess your town’s Plug-In Electric Vehicle Readiness Scorecard, administered by the U.S. Department of Energy.
  • Assess where electric vehicle charging infrastructure is needed in town and develop a plan for building it out.
  • Add additional charging stations on municipal properties.
  • Consider property tax incentives for electric vehicles.
  • Require new construction to be EV-Ready.
  • Educate residents about local public transportation options.
  • Implement the U.S. Department of Transportation’s Complete Streets
  • Achieve bronze certification as a Bicycle Friendly Community from the League of American Bicyclists.
  • Encourage commuting by entering the CTRides Transportation Leaders Program.
  • Explore opportunities to expand local bike/pedestrian trails.
  • Conduct a no idling campaign.



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