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EV Promotion Events

Electric vehicles are becoming more popular as people come to understand their many benefits. Still there is much education and outreach to be done. Today, EVs make up less than 1% of registered vehicles in Connecticut.

Read on to learn how your community can encourage the adoption of EVs through creative education and outreach events.

Take Action

One of the best ways to convince people of the benefits of EVs is to let them try some out for themselves. The EV Club of CT has sponsored many Ride & Drive events over the years and are an excellent resource. Another great resource is the National Drive Electric team. Talk to EV Club Members or energy task force groups that have hosted such events. Also, this Sierra Club webinar (passcode: 2^&+#3?o ) discusses how to organize an EV event. Consider including a variety of activities along with food to bring in the crowds. The RACE video on this page shows how the organizers did just that.

Below are some other great activities to promote EVs in your community. After gathering your team and doing a little background research, use the PACE Community Campaign Planner (or for ride & drive events use the Drive Electric Tennessee Electric Vehicle Ride & Drive Event Guide) to plan your event.

Promoting electric vehicles (EVs) through outreach and education events can be both fun and informative. Here are some creative ideas:


1. EV Test Drive Events

EV Experience Days: Organize test drive events where participants can experience driving different models of electric vehicles. Partner with local dealerships to provide a variety of cars.

Pop-Up Test Drive Stations: Set up temporary test drive stations in high-traffic areas such as shopping malls, business districts, or community centers.


2. EV Expos and Fairs

Electric Vehicle Expos: Host expos showcasing the latest EV models, charging technologies, and related accessories. Include booths from manufacturers, charging infrastructure companies, and local EV owners.

Sustainability Fairs: Integrate EV showcases into larger sustainability or green living fairs, highlighting how EVs fit into a broader environmental strategy.


3. Educational Workshops and Seminars

EV 101 Workshops: Offer sessions on the basics of EVs, covering topics such as how they work, benefits, costs, and maintenance.

Home Charging Solutions: Provide seminars on home charging options, installation processes, and cost savings.


4. Community Engagement Programs

EV Caravans: Organize a convoy of EV owners to travel together to different neighborhoods, offering information and test drives.

EV Ambassadors: Create a program where local EV owners become ambassadors, sharing their experiences and answering questions in their communities.


5. Interactive Demonstrations

Charging Station Demos: Set up mock charging stations where people can see and learn how charging an EV works.

Virtual Reality Experiences: Use VR to simulate the experience of driving an EV and managing its features.


6. Competitions and Challenges

EV Efficiency Challenges: Organize competitions where participants see who can drive the longest distance on a single charge or who can achieve the best energy efficiency.

Design Contests: Hold contests for designing the best EV-related app, charging station design, or educational material.


7. Family-Friendly Events

EV-Themed Festivals: Host festivals with games, food, and entertainment, all centered around electric vehicles and clean energy.

Educational Activities for Kids: Include activities such as building simple electric circuits, small-scale EV races, and interactive displays.


8. Partnerships with Local Businesses

Corporate Outreach Programs: Partner with local businesses to provide information sessions or incentives for employees to switch to EVs.

Restaurant and Cafe Collaborations: Work with eateries to provide charging stations and hold informational sessions on-site.


9. Public Transportation and Fleets

Electric Bus Rides: Offer free rides on electric buses for a day to showcase public EV options.

Fleet Showcases: Highlight businesses and government fleets that have adopted EVs, sharing their experiences and benefits.


10. Digital Campaigns

Webinars and Online Workshops: Host online sessions with experts discussing various aspects of EV ownership and technology.

Social Media Challenges: Create social media campaigns where people share their EV experiences, possibly with a hashtag and incentives for the best stories.


11. Green Energy Integration

Renewable Energy Tours: Combine EV promotion with tours of renewable energy facilities like solar farms or wind turbines, highlighting the connection between clean energy and EVs.

EV and Solar Combo Events: Show how EVs can be powered by solar energy, with demonstrations of home solar charging setups.


By combining practical information with engaging activities, these events can effectively promote electric vehicles and educate the public on their benefits.

Taking Action





>Vehicle Inventory

>Transp. Infrastructure Assmt.


>Transportation Plan

>Funding Options



>Policy Making






>Town Fleet Assessment

>VMT Assessment

>EV Chargers Siting Assessment

>Vehicle Replacement Schedule

>VMT and Idling Reduction Plan

>Funding Options

>Charging Station Installation

>Fleet Conversion

>Employee Training

As with other areas of the 100PercentCT project, the strategy for transportation is to quantify current energy usage, reduce it, then replace remaining energy use with clean alternatives. The Benchmark Energy Assessment provides a starting point for this analysis. Using town-specific data from the tax roll, this analysis yields an estimate of the energy consumed by vehicles registered in town. This calculation entails summarizing the community’s fleet of vehicles by Connecticut Class Code and then using Department of Transportation estimates for miles per gallon (MPG) and vehicle miles travelled (VMT).

This quantitative assessment focuses on the current vehicle fleet of your town. The next step is a qualitative review of transportation systems other than motor vehicles. These should include bus systems, trains and other public conveyances in the community.

These quantitative and qualitative assessments then form the basis for a range of policies, regulations and initiatives aimed at reducing energy usage and emissions, and then replacing them with clean energy alternatives.

  • Complete a quantitative energy benchmarking exercise for your town’s vehicle inventory. The Resource section below provides a link to the data request from the town tax roll to get started.
  • Carry out a qualitative assessment of public transit infrastructure, bicycle/pedestrian resources, etc.
  • Develop a town-specific plan, as part of the broader Energy Plan, to reduce vehicle miles traveled (VMT), shift transport to public alternatives and accelerate the transition to low and zero-emission vehicles.
  • Electrify town vehicle fleet. Municipalities can accomplish several goals by electrifying their fleet – first they are leading by example – second they will achieve operating economies because of reduced fuel consumption and decreased maintenance requirements.
  • Consider deploying all-electric municipal or school buses (see resources below).
  • Conduct a study of your town’s electric vehicle readiness. An excellent resource here is the detailed study carried out in Fairfield.
  • Assess your town’s Plug-In Electric Vehicle Readiness Scorecard, administered by the U.S. Department of Energy.
  • Assess where electric vehicle charging infrastructure is needed in town and develop a plan for building it out.
  • Add additional charging stations on municipal properties.
  • Consider property tax incentives for electric vehicles.
  • Require new construction to be EV-Ready.
  • Educate residents about local public transportation options.
  • Implement the U.S. Department of Transportation’s Complete Streets
  • Achieve bronze certification as a Bicycle Friendly Community from the League of American Bicyclists.
  • Encourage commuting by entering the CTRides Transportation Leaders Program.
  • Explore opportunities to expand local bike/pedestrian trails.
  • Conduct a no idling campaign.



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